Today we’re joined by Colin Phillips, the found of ColsBrew based out of Dubai. We talk with Colin about how his background in sports science and how he applies a scientific approach to measuring and tweaking variables in cold brewing. Colin coined a term, “Crafted Intensity” which he uses to describe the strength of his cold brew, noting that not all tasters palates are the same. We also talk about starting up a new business and the time and thought that goes into the process long before the company launches.
Highlights & Takeaways
Don’t start a business and then start trying to figure out a cold brew recipe – make sure you have something that you (and others) like first.
“Crafted Intensity” is a visual representation of the strength of the brew. Could be similar to ABV or IBU in beer.